A Mission With Potential — and a Need for Support
Every once in a while, a project comes along that feels both wildly ambitious and unbelievably important. ReGarden’s mission fit that description perfectly: take discarded, ocean bound plastic and transform it into practical garden products people could actually use. The challenge? Turning an environmental vision into something gardeners across North America would pick up off a shelf and take home.
ReGarden had the heart, the product concept, and a strong belief in what could be possible—but no brand, no website, no packaging, no marketing assets, and no clear roadmap for getting into stores. They knew where they wanted to go; they just needed help building the path.
That’s when Bright Ocean stepped in, and Lindsey joined the team to support the rebrand, develop the marketing foundation, and help guide ReGarden through its first steps into the market. What unfolded was a collaborative, fast-moving, roll-up-your-sleeves effort that turned a shoestring budget into real traction, real customers, and real environmental impact.
Working Together: The Power of a Collaborative Team
ReGarden’s early growth wasn’t the result of one person—or even one organization. It was the product of a small but powerful ecosystem of partners working together toward a shared mission.
- ReGarden handled the product and vision;
- ReClaim Plastics a recycling partner supplied the recycled plastic;
- Alican Plastics, a local injection molder, made small-batch production possible.
- Bright Ocean’s role was branding, mass comms, and go-to-market.
Lindsey worked closely with each partner, helping streamline information, keep messaging consistent, and make sure every next step moved the project forward rather than sideways. With everyone aligned, ReGarden was able to grow faster than anyone anticipated, despite limited resources.
Building a Brand From the Ground Up
At the time, ReGarden was still operating under the name Langley Recycling—a name that reflected the company’s origins but didn’t capture its future. It quickly became clear that the brand needed a new identity that felt warm, practical, and relatable to gardeners.
Lindsey rebranded Langley Recycling and brought ReGarden to life. Working closely with the team, she designed the logo, chose the brand colours, outlined brand adjectives, and clarified the tone of voice. The intent wasn’t to create a luxury brand or something overly polished—it was to create something honest, straightforward, and rooted in sustainability. The brand had to reflect who ReGarden really was: hardworking, planet-minded, and focused on usefulness above aesthetics.
Creating a Digital Home and Clear Messaging
A strong brand needs a place to live, and ReGarden needed a digital home that could explain the story quickly and clearly. Lindsey built the Shopify website that showed the product in action, highlighted the environmental mission, and helped customers understand how a simple gardening tower could contribute to waste reduction. The team prioritized speed over perfection, launching early so they could learn what customers responded to and adjust the messaging accordingly. Real-life customer photos, simple language, and a clear sustainability message made the website feel human and trustworthy—exactly what the brand needed.
Check out www.regarden.ca
Check out www.regarden.ca
Retail Assets, Packaging, and Customer-Ready Materials
Once the digital side was up and running, it was time to get ReGarden ready for shelves. That meant building all the physical assets a brand needs when it enters retail: product labels, stickers, packaging copy, and point-of-purchase displays.
Lindsey designed these materials, helping the brand present itself professionally from day one. As stores began stocking the product, feedback poured in. Some POP displays needed clearer instructions, and customer questions highlighted areas where messaging could be sharpened. The team used these as opportunities to refine the brand and make it easier for gardeners to understand what made the growing tower special.
Sales Systems and Outreach That Sparked Real Growth
Branding alone doesn’t get a product into stores—persistent, organized outreach does. To establish ReGarden’s sales foundation, Bright Ocean built a CRM of more than 100 garden centers and distributors, tracked conversations, and created structure around outreach.
Lindsey completed over 1,000 cold calls, followed up with emails, visited stores, and nurtured early relationships. These efforts led to seven retail garden centers coming on board and opened the door to larger opportunities with distributors and major buyers. This was the steady and consistent communication that small businesses depend on to get their products into real stores.
Lindsey completed over 1,000 cold calls, followed up with emails, visited stores, and nurtured early relationships. These efforts led to seven retail garden centers coming on board and opened the door to larger opportunities with distributors and major buyers. This was the steady and consistent communication that small businesses depend on to get their products into real stores.
Adding Digital Marketing and Influencer Engagement
As ReGarden’s retail presence expanded, digital marketing became a helpful way to build recognition. Bright Ocean made social media content, managed ad campaigns, and coordinated with eco-conscious influencers whose audiences aligned with the brand’s mission. These partnerships created authentic conversations around ReGarden’s products and even led to unexpected ecommerce sales—even though e-commerce wasn’t a primary focus. Each post, ad, and influencer story added another thread to the narrative, helping the brand feel more familiar and trustworthy.
Check us out on Instagram and check out our real with @shifting_roots here:
Check us out on Instagram and check out our real with @shifting_roots here:
Events, Trade Shows, and Community Momentum
To deepen community engagement, ReGarden participated in a Circular Economy incubator, Earth Day events, and local trade shows focused on sustainability. With Bright Ocean’s support, these events became opportunities to show the product in person, listen to real customers, and gather insights that would shape the next round of improvements. These hands-on interactions kept the brand grounded and connected to the people it was built for.
3.9 Tons of Waste Plastic Brought to Market
The first phase of ReGarden’s growth produced results that many small startups dream about but rarely reach. Together, the team transformed 3.9 tons of waste plastic into garden products that made their way into homes across the continent. Expanding from 1,000 units sold in year one to 2,000 units already booked for year 2, secured retail placements, and even brought a North American distributor on board.
Along the way, they developed a repeatable sales and communication system that will support the company long after its launch. These results came not from massive budgets or overnight virality, but from humble experimentation, practical decision-making, and a willingness to learn quickly from every step.
A Momentum Story for Any Early-Stage Founder
ReGarden’s experience shows what becomes possible when a mission-driven company gets the support it needs at the right moment. Bright Ocean's role was to help create structure, strengthen communication, build the early brand identity, and guide outreach so the company could move forward confidently.
For early-stage founders looking to launch quickly, test ideas, and create brands that customers genuinely connect with, ReGarden’s story highlights how collaborative, grounded marketing support can turn a meaningful idea into real-world traction.
For early-stage founders looking to launch quickly, test ideas, and create brands that customers genuinely connect with, ReGarden’s story highlights how collaborative, grounded marketing support can turn a meaningful idea into real-world traction.
If your company is preparing for its next stage of growth and could benefit from structured branding and marketing support, Bright Ocean is here to help guide the process with clarity and collaboration.