Our Team and Partners

Lindsey Rogerson, MBA

Bright Ocean Marketing is here to push impact organizations forward with effective go-to-market strategies. We both plan and execute the strategies in collaboration with our partner companies.
Bright Ocean's vision is to bring people together around positive social and environmental goals.
I want to work with products and services that deliver better services to their customers while simultaneously operating in a way that doesn't cause the destruction of communities or our environment.

Experience

Bright Ocean Marketing, Founder

Vancouver, 06.2023 - Present

Partnered with 5 clients so far, each with different deliverables.
See more about our work here.

Sustainalytics, Senior Marketing Manager

Toronto, 06.2023 - 08.2023

Leading a campaign to turn content from PDF format to HTML web pages and gate it for SEO lead gen.
Improve user to MQL conversion on the website by optimizing UX metrics such as menu clicks and form fills.
Identify and categorize all of the relevant keywords for specific products using a keyword qualification method.
Increased traffic to the website through SEO cleanup.

Xenon Partners, Marketing Manager

Tokyo, 01.2021 - 05.2022

Grew traffic 50% YoY for our flagship product, with other products' traffic growing +300% YoY, +65% YoY, and +22% YoY.
Lead market research, messaging, and brand creation with the objective of designing the inbound lead generation strategy for 5 SaaS products owned by Xenon Partners.
Lead campaigns to push messaging in mass communications that target audiences via content, social media, email marketing, ads, videos, ebooks, page design, and site design.
Manage two content agencies, 3 in-house marketers, 10+ freelancers, influencers and a monthly budget.

MetricFire (Xenon), Content Marketing Manager, Project Manager, SEO

Tokyo, 10. 2019 - 12. 2020

• Increased MQLs from 20 to 90 per month.
• Grew search traffic to www.metricfire.com from 0 to 40K visitors per month in 10 months through content, site optimization, and influencer marketing.
• Redeveloped the website by sourcing developer talent, writing the SOW, and coaching the project to completion.
• Articulated customer personas through intensive research to drive targeted marketing and sales.

Berlitz Japan, Customization Specialist

Tokyo, 10. 2017 - 09. 2019

• Created thousands of specialized content pieces to meet the expectations of Japanese companies across industries.
• Scaled operations to hundreds of instructors working with specialized curriculum to deliver demonstrable, customer-specific language skills for Japanese client companies.

Education

CS50X, Harvard

U.S.A., 2021

• Accelerated computer science course published by Harvard.
• Focus on app development and data management.
• See my final project here:  https://www.marsgarden3000.com.

MBA, Quantic University

U.S.A., 2023

• Global MBA program built on revolutionary EdTech with students from top institutions around the world.

Code Chrysalis

Tokyo, 2020

• Built a strong foundation in JavaScript, HTML and CSS to enable better management of marketing websites and SEO.

BA, UBC

Vancouver, 2014

• Majored in history and took courses in physics, applied science, math, media studies, and cultural studies.

Our recent learnings

"Bright Ocean did a significant research project on our business models, resulting in identifying the gaps between our product and our customers."

Marc Rothmeyer, TREAD Map

"Bright Ocean has built the website for every one of our brands. Not only that, Bright Ocean is running the ad campaigns and providing insights on the customer."

guan Lim, NRCS

"I love chatting with Lindsey about the direction of my business."

A Bright Ocean Customer, Social impact startup

“Lindsey really got to the bottom of ESG through extensive reading while working at Sustainalytics."

Curtis File, Senior Marketing Manager, Sustainalytics

Our clients

Read More about each client

LET’s Get in touch

MEET IN PERSON

Vancouver, Canada

The traditional way

[email protected]

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