Company profile

Nature Recombined Sciences (NRCS) is a biosciences company that discovers and commercializes plant-based solutions to address the harms caused by the excessive use of antibiotics, synthetic disinfectants and synthetic pesticides. NRCS is the parent company and it has several group companies with each brand positioning itself to bring their solutions to market. NRCS's products are positioned in agriculture, skin care, health care, and food manufacturing.

Social or Environmental Impact

Social and Environmental impact are a core aspect of NRCS business. Their plant-based solutions are focused on removing high carbon and resource intense processes from the industries they work in. NRCS is committed to natural solutions, and replacing synthetic solutions with plant-based options that promote a healthier planet.

Bright Ocean’s Involvement

1. Story telling targeting customers, partners, and investors
2. Website building and design
3. Market research
4. Blog content
5. Scientific results content
6. Events preparation
7. Social media management

Company profile

TREAD Map is a group company of Dharma Maps, which is based out of Seattle Washington. Dharma Maps builds and runs all kinds of mapping software products. TREAD Map was originally invested in by the Washington State Tourism, who funded the original development and distribution of the app.

Key Value Add of the Product/service

TREAD Map is an outdoor recreation destination mapping tool. The app maps destinations for outdoor recreationists, such as hikes, boat launches, and camping. The app enables land managers, such as the parks and recreation department, to manage all of their own messaging. The app gets real time messages across to visitors, telling them about what's happening with the destinations.

Social or Environmental Impact

The app operates with an "all proceeds go to" business model. While being a corporation, the corporation's main goal is to deliver proceeds to non profits that are working to build sustainable infrastructure for outdoor recreation.

Bright Ocean’s Involvement

1. Build the TREAD Map website
2. Incorporate TREAD Map in Delaware, filing Delaware Franchise Tax
3. Reviewing Shareholder bylaws and other documents of incorporation
4. Customer discovery: Research, validate, and document TREAD Map customer identities and needs
5. Do a round of sales calls to potential customers
6. Manage customer accounts
7. Sales collateral design and creation
8. Work with the CEO to plan a fundraising strategy for the next phase of TREAD Map
9. Set up conversations with 15+ potential investors
10. Write out Business Plan documentation
11. Write out Marketing plan documentation
12. Attend the CES conference and be a conference representative there
13. Build partnerships with DMOs in Canada and the U.S.
14. Set up WeFunder regulation crowdfunding campaign
15. Work with Branding officers to design a compelling narrative for TREAD Map
16. Compile product development suggestions to be ordered and queued in the dev team

Company Profile

ApiSave is a brand owned by NRCS that has patented and commercialized a product to help beekeepers fight diseases that are causing bee hive collapse. ApiSave has been researching and developing their product since 2021 with the support of the Canadian government through Natural Products Canada.

Key Value Add of the Product/service

ApiSave is a nutritional supplement for bees that includes a proprietary extract that makes bees more resilient against common diseases. With the application of this nutritional supplement, bees are 20 times more likely to survive a Foulbrood infection. This product is currently in the research and development phase, and rollout to Canada, U.S., and Mexico will come in late 2024, early 2025. After that, the product will enter New Zealand and Africa.

Social or Environmental Impact

This product saves bees from disease, keeping the bees alive so they can continue pollinating our ecosystems. The effect of this product is positive in our human systems of agriculture, and has spinoff positive effects for wild ecosystems. The product is also low carbon and consumes less resources to manufacture when compared to other products that are currently being used by the Agriculture industry.

Bright Ocean’s Involvement

1. Build the website
2. Edit and reiterate the website
3. Logo reiteration
4. Blog content
5. Press release content
6. Scientific results content
7. Social media management
8. Market research
9. Email marketing - newsletter writing, design, contact management
10. Marketing collaboration with other bee health companies (Backlinking)

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Company Profile

Morningstar Sustainalytics is a leading ESG research company. Sustainalytics was founded in 1992 and was acquired by Morningstar in 2020. Morningstar is a global company with offices in Toronto.

Key Value Add of the Product/Service

Morningstar Sustainalytics has several products under the brand. The key product is the ESG risk rating which tells asset managers where the safest place to invest is considering climate change. The Impact rating tells investors where the best place to put their money is for greatest positive impact on society and the environment. The Low Carbon Transition Rating tells investors which companies will survive through the low carbon transition.

Social or Environmental Impact

This research enables a deeper understanding of how our economy works alongside human health and environmental stability. This research enables impact investors to put their money in the right places so they can achieve their social impact goals.

Projects Completed

1. SEO review and updates of the website
2. Comprehensive keyword research into what the Sustainalytics customers will be searching
3. Content ideation
4. SEO review of all content being published
5. Conversion rate optimization on the website
6. Working in tandem with the PR team to get their articles onto the website

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Company Profile

A consulting company run by Mani Chakrabarty, an ex-PwC consultant and a resident of Nova Scotia. This business has been in operation for about 1 year, and the mission is to provide economic research to impact projects to prove their results.

Key Value Add of the Product/Service

ASBB fulfills requests for proposals published by several different organizations, as well as government level RFPs. The previous organizations ASBB has worked with are: Tri County Women's Centre, Town of Yarmouth, Yarmouth and Acadian Shores Tourism Association, and Port of Yarmouth. The fulfilled projects are evaluating mental health programs, federal funding for accessing rural transit funding for accessible bus shelters for Yarmouth, detailed market study for implementing a new tourism marketing levy for Yarmouth County and the area, and comprehensive economic impact study for the Port of Yarmouth.

Social or Environmental Impact

Enabling organizations and government bodies apply their money to the right projects.

Bright Ocean’s Involvement

1. Edit the existing ASBB website
2. Apply branding to the ASBB website
3. Write content for the ASBB site in conjunction with Mani
4. Write descriptions of the marketing plan for funding applications
5. Brainstorm for marketing strategies with Mani

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