Bright Ocean Marketing is here to push impact organizations forward with effective go-to-market strategies. We both plan and execute the strategies in collaboration with our partner companies. Bright Ocean's vision is to bring people together around positive social and environmental goals. I want to work with products and services that deliver better services to their customers while simultaneously operating in a way that doesn't cause the destruction of communities or our environment.

‍

Experience

Bright Ocean Marketing, Founder

Vancouver, 06.2023 - Present

• Partnered with 17 clients, each with different deliverables.

• See more about our work here.

‍

Sustainalytics, Senior Marketing Manager

Toronto, 06.2023 - 08.2023

• Leading a campaign to turn content from PDF format to HTML web pages and gate it for SEO lead gen.

• Improve user to MQL conversion on the website by optimizing UX metrics such as menu clicks and form fills.

• Identify and categorize all of the relevant keywords for specific products using a keyword qualification method.

• Increased traffic to the website through SEO cleanup.

‍

Xenon Partners, Marketing Manager

Tokyo, 01.2021 - 05.2022

• Grew traffic 50% YoY for our flagship product, with other products' traffic growing +300% YoY, +65% YoY, and +22% YoY.

• Lead market research, messaging, and brand creation with the objective of designing the inbound lead generation strategy for 5 SaaS products owned by Xenon Partners.

• Lead campaigns to push messaging in mass communications that target audiences via content, social media, email marketing, ads, videos, ebooks, page design, and site design.

• Manage two content agencies, 3 in-house marketers, 10+ freelancers, influencers and a monthly budget.

‍

MetricFire (Xenon), Content Marketing Manager, Project Manager, SEO

Tokyo, 10. 2019 - 12. 2020

• Increased MQLs from 20 to 90 per month.

• Grew search traffic to www.metricfire.com from 0 to 40K visitors per month in 10 months through content, site optimization, and influencer marketing.

• Redeveloped the website by sourcing developer talent, writing the SOW, and coaching the project to completion.

• Articulated customer personas through intensive research to drive targeted marketing and sales.

‍

Berlitz Japan, Customization Specialist

Tokyo, 10. 2017 - 09. 2019

• Created thousands of specialized content pieces to meet the expectations of Japanese companies across industries.

• Scaled operations to hundreds of instructors working with specialized curriculum to deliver demonstrable, customer-specific language skills for Japanese client companies.

‍

Education

CS50X, Harvard

U.S.A., 2021

• Accelerated computer science course published by Harvard.

• Focus on app development and data management.

• See my final project here:  https://www.marsgarden3000.com.

‍

MBA, Quantic University

U.S.A., 2023

• Global MBA program built on revolutionary EdTech with students from top institutions around the world.

‍

Code Chrysalis

Tokyo, 2020

• Built a strong foundation in JavaScript, HTML and CSS to enable better management of marketing websites and SEO.

‍

BA, UBC

Vancouver, 2014

• Majored in history and took courses in physics, applied science, math, media studies, and cultural studies.

‍